B2B marketing : Next trends

ABM is here to stay (ACCOUNT-BASED MARKETING)

Zeroja
Apr 16, 2023

According to a survey, around 45% of marketers are currently experimenting with or have already integrated account-based marketing into their B2B marketing strategies, and 75% are planning to adopt ABM in the future. The primary objective of ABM is to increase the effectiveness and efficiency of marketing while minimizing investments.

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